Prime Minister Benjamin Netanyahu opened his address to the UN General Assembly on Friday wearing a special hostage pin embedded with a QR code that directs viewers to a website documenting the October 7 Hamas atrocities, his office said.
Members of the Israeli delegation accompanying the prime minister also wore the same pin, according to the Prime Minister’s Office (PMO).
The QR code is part of a broader Israeli public-diplomacy push in New York this week.
Dozens of billboard trucks and digital screens near UN headquarters and in Times Square display the message “Remember October 7” alongside a QR code that links to the same documentation site.
Multiple outlets reported that the link is accessible only outside Israel, a limitation the PMO has used previously for international advocacy.
The goal of the campaign was to refocus global attention on the Hamas attack while world leaders convene in New York.
The billboards and trucks, which mirror the pin worn onstage by Netanyahu, invite passersby to scan and view curated evidence of the massacre.
הנאום המלא של ראש ממשלת ישראל באו״ם >>
The full speech of the Prime Minister of Israel at the UN >> pic.twitter.com/tt2Q9WoXmJ
— Benjamin Netanyahu – בנימין נתניהו (@netanyahu) September 26, 2025
